NJ's Product Liability Act Is the Exclusive Remedy for Alleged Product Defect, Even Where Plaintiff Seeks Only Economic Damages for Failure to Disclose

Previously I had covered the New Jersey lawsuit brought by the Center for Science in the Public Interest arguing that Denny's committed consumer fraud by not including on its menu the sodium content of its meals.  The suit had been dismissed by the trial court.

On January 11, the Appellate Division affirmed the dismissal and reaffirmed the principle that the New Jersey Product Liability Act is the sole and exclusive remedy for defective product claims in New Jersey, and that they cannot be dressed up as Consumer Fraud Act claims for "economic loss" to escape the requirements of the PLA.  DeBenedetto v. Denny's, Inc., Slip op., No. A-4135-09T1 (N.J. Super. -- App. Div. Jan. 11, 2011).

Plaintiff did not plead that Denny's had made affirmative misrepresentations.  Rather, he pled that Denny's meals were dangerously high in sodium, and that Denny's had a duty to disclose the sodium content.  Plaintiff made no allegation of physical injury; rather, he sought recovery for "economic loss."

The Appellate Division held that without an allegation of an affirmative misrepresentation, there can be no Consumer Fraud Act claim based on an allegedly defective product:

The Supreme Court did not hold in Dean [v. Barrett Homes, Inc.] that any defective product claim escapes the exclusive remedy provisions, and the physical injury requirements, of the [Product Liability Act] merely because the plaintiff fashions the claim as one seeking recovery only for "economic loss." . . .

Nothing in the Court's opinion in Dean abrogates, or in any way modifies, the PLA's long-understood requirement that a plaintiff alleging a product is defective or dangerous must also allege [physical or mental] "harm" . . . .  Nor does the opinion in Dean alter the Court's prior holding . . . that claims for "'harm caused by a product' are governed by the PLA 'irrespective of the theory underlying the claim.'"

Slip op. at 7-8 (citations omitted).

DeBenedetto is strong confirmation that litigants in New Jersey cannot use the Consumer Fraud Act to invent a "duty to disclose" alleged product risks; rather, they must meet all of the prerequisites of the Products Liability Act.

Federal Court Throws Out Copycat Class Action for Failure to Plead Causal Links to Plaintiffs

These days, the common offshoot of a manufacturer's settlement with a regulator or an attorney general is a wave of copycat lawsuits brought by lawyers who merely duplicate the allegations in the plea agreement or the government's case and paste them willy-nilly into a class action complaint.  Often, these lawyers have not even gone to the trouble of finding plaintiffs who can support the allegations with respect to the products at issue.  And when the defendant moves to dismiss, as defendants inevitably do, the retort is typically something like:  "They paid lots of money in fines to the government, so there simply must be a class action here."

Recently, some of my colleagues at my firm succeeded in obtaining the dismissal of a class action that had followed on the heels of a settlement with the government.  See Zafarana v. Pfizer Inc., Civ. A. No. 09-cv-4026 (E.D. Pa. July 19, 2010)

In Zafarana, the manufacturer of prescription medicines had settled with the US Department of Justice allegations that it had engaged in various unlawful methods of promoting 12 of its medicines for so-called "off-label uses," i.e., uses that had not yet been approved by the Food and Drug Administration.  The settlement had involved a fine that was reported to be over $2 billion.

Of course, regular readers of this blog know that it is not illegal for doctors to prescribe medicines for off-label uses.  In fact, they do so all of the time.  Accordingly, the fact that a manufacturer may violate the Food, Drug, and Cosmetics Act in promoting a medicine for an unapproved use does not mean that people necessarily have been injured by such conduct.  Indeed, the use of medicines for off-label purposes can be standard medical care for certain health conditions.

In Zafarana, after the defendant's settlement with the government, two plaintiffs sued the defendant in a copycat class action, claiming to represent all people who had ingested all 12 of the medicines covered by the settlement.  (Of course, the two plaintiffs had not themselves ingested all 12 medicines and thus could not possibly be class representatives for the medicines they had not taken themselves.)

Plaintiff Zafarana had taken the medicine Lyrica for roughly a year for the off-label purpose of treating idiopathic torticollis.  She pled that she received no medical benefit from the medicine and suffered two of its side effects:  weight gain and blurred vision.  She also alleged that she paid more for Lyrica than an alternative treatment of Tylenol and stretching.

Plaintiff Dumville had taken Geodon for a short, undisclosed period of time for the off-label purpose of treating his depression.  (Geodon had been approved by the FDA to treat schizophrenia.)  He alleged that he received no benefit from the medicine and immediately stopped taking it because of "a number of severe side effects."  He also alleged that there were cheaper alternative treatments.

Plaintiffs alleged violations of various states' consumer protection statutes, "conspiracy/concert of action/aiding and abetting," and unjust enrichment.

The District Court began by considering the defendant's argument that the lawsuit was really just an attempt to enforce the FDCA.  There is no private right of action in the FDCA.  The District Court ultimately rejected this argument, finding that plaintiffs could sue on independent state law causes of action that were not merely premised on FDCA violations.  

The court also rejected the defendant's argument that the case was barred by the statute of limitations, reasoning that there was an issue of fact as to the "discovery rule," i.e., when plaintiffs knew or should have known that they had a cause of action.  Notably, the court held that fraudulent concealment would have been unavailable to toll the statute of limitations because the complaint did not point to any separate act of fraud committed by the defendant to conceal the injury.  Slip op. at 14.

The court next analyzed the amended complaint count by count.  Plaintiff Zafarana was a New Jersey resident and had sued under New Jersey's Consumer Fraud Act (the "NJCFA").  The defendant argued that her claim was barred by the New Jersey Product Liability Act (the "NJPLA"), which applies to any claim for personal injury or property damage allegedly caused by a product.  Analyzing the terms of the statutes, the court concluded that Ms. Zafarana's NJCFA claims that the medicine did not cure her health problems and that it caused side effects were barred by the NJPLA.  However, the court held that the NJCFA claim that she paid more for Lyrica than she should have was not barred by the NJPLA because it did not involve personal injury or property damage.

Ultimately, however, the court held that the "inflated cost" claim was barred by the terms of the NJCFA because it failed to allege in the amended complaint an "ascertainable loss" that was "caused by" the challenged conduct.  The court noted that New Jersey's Supreme Court has rejected a fraud-on-the-market theory, and thus plaintiff must plead a real loss and that the loss was caused by the defendant's conduct.  Ms. Zafarana did not do this:

Plaintiffs, however, simply have not stated any facts that make it plausible that a less expensive alternative would have been prescribed.  Plaintiffs seem to ignore the role played by the prescribing physician in this case.  They have not stated, and likely cannot state, that they would have been prescribed other, less costly medications, but only that they could have been prescribed such medications.  It is also true, however, that they could have been prescribed a more expensive medication, or a combination of other medications that , while individually less expensive, were cumulatively more expensive.  Due to the discretion of the prescribing physician, the injury alleged is entirely hypothetical, and cannot provide the basis for a claim under the NJCFA.

Slip op. at 20.

Analyzing Plaintiff Dumville's statutory claim, the court first had to determine what law applied.  Although Dumville was now a resident of Wisconsin, he was treated and consumed the product in Pennsylvania.  Thus, Wisconsin's consumer fraud statute was irrelevant; the court applied Pennsylvania's instead.

Pennsylvania's Unfair Trade Practices and Consumer Protection Law (the "UTPCPL") also requires plaintiff to plead an ascertainable loss "as a result of" the allegedly deceptive conduct.  The court held that Mr. Dumville had failed to plead causation because he could not establish his own justifiable reliance on the defendant's statements -- as required by Pennsylvania courts interpreting the statute -- because of the role of the prescribing doctor as a learned intermediary.  Slip op. at 23-24.

The District Court made quick work of plaintiffs' conspiracy allegations.  The court rejected the claims under New Jersey and Pennsylvania law, respectively, because the complaint failed to plead an underlying independent cause of action, which is required for civil conspiracy claims.  Moreover, Pennsylvania requires that the conspiracy have as its sole purpose injuring the plaintiffs; plaintiffs could not plead that the defendant's sole purpose in engaging in the challenged conduct was to injure them.  Rather, they had alleged the defendant had a profit motive for promoting the off-label use of its products.

The court similarly dismissed the "aiding and abetting" causes of action.  There is no such cause of action for aiding and abetting fraud under Pennsylvania law.  And in New Jersey, to the extent there is one, the aidor and abettor must be supporting the commission of an underlying tort, which the court held was not properly pled in the amended complaint.  Slip op. at 28.

Finally, the court rejected plaintiffs' unjust enrichment claims.  First, it noted that unjust enrichment is not a substitute for a tort claim, and where there is no underlying tort, there can be no unjust enrichment.  Second, the court observed that there was no direct relationship between the manufacturer and the plaintiff-patients, making this a particularly inappropriate instance in which to create quasi-contract liability.

Notably, the court rejected plaintiffs' request for leave to amend the complaint.  It observed that plaintiffs already had amended the complaint after the defendant filed the first motion to dismiss.  Indeed, they added over 140 pages to the complaint, to bring it to a whopping 178 pages.  Moreover, the court concluded there simply was nothing more plaintiffs could add that would give rise to a claim.

The Zafarana decision is an important reminder that just because a manufacturer may settle a qui tam claim with the government, that does not automatically mean that the manufacturer should be subject to civil liability in a class action.  In such situations the individual claims still deserve close scrutiny.  Where, as in Zafarana, they fail to causally connect any harm to the alleged misconduct, they should be dismissed.

UPDATE: Judge Cavanaugh Dismisses More Claims of Contaminated Cosmetics

Regular readers will remember that in February I posted about a decision from U.S. District Judge Dennis Cavanaugh from New Jersey, in which he was faced with a putative class action alleging economic harm from the inclusion of trace amounts of certain chemicals in baby shampoo and other cosmetics.  On April 15, Judge Cavanaugh ruled in a similar case brought by residents of New Jersey and Kentucky.  Once again, the court dismissed most of the claims.  Crouch v. Johnson & Johnson Consumer Companies, Inc., 2010 WL 1530152 (D.N.J. Apr. 15, 2010).

The court began with the issue of standing.  It held that mere allegations that a chemical was included in a product -- without more -- was not enough to create constitutional standing to sue.  Citing Williams v. Purdue Pharma Co., 297 F. Supp. 2d 171 (D.D.C. 2003), the court observed that without alleging that a product failed to perform as advertised, the plaintiff has received the basis of his bargain and has no economic injury.  2010 WL 1530152 at *4.  The court concluded that -- with the exception of those products alleged to actually contain chemicals that the Food and Drug Administration has banned from use in cosmetics -- the plaintiffs lacked standing to sue.  In doing so, the court winnowed the products involved down to J&J's Baby Shampoo and Wal-Mart's Equate Tearless Baby Wash.

The court then proceeded to the Rule 12(b)(6) motions.  With respect to the New Jersey plaintiff, the court held that New Jersey's Product Liability Act applied to plaintiff's claims, and the PLA superseded all other causes of action.  Plaintiff's attempt to plead around the PLA by seeking only economic damages made no difference; the case was still governed exclusively by the PLA, and plaintiff has been unable to state a claim.

With respect to the Kentucky plaintiff, the court held that Kentucky law -- rather than New Jersey law -- applied.  Moreover, the court held that Kentucky's court of appeals appears to have taken the exact opposite approach to the interaction between the state's Product Liability Act and Consumer Fraud Act.  Thus, the court concluded, the "expansive reach of the Kentucky [Consumer Protection Act] appears to encompass and allow the assertion of products liability/personal injury tort claims."  2010 WL 1530152 at *9.  Accordingly, the Court refused to dismiss the consumer fraud act claims.

The court also upheld the Kentucky plaintiff's breach of warranty claims under the [mistaken] belief that state warranty law is "uniform."  Id. at *10.  But see Compaq Computer Corporation v. LaPray, 135 S.W.3d 657 (Tex. 2004) (state express warranty law differs across the country).

But the court dismissed the Kentucky plaintiff's unjust enrichment claim, because plaintiff failed to plead that he suffered any injury that is not adequately remedied by an action at law.

The court's partial grant of defendants' motion to dismsiss was without prejudice.  I will continue to monitor the litigation and keep you posted regarding developments.

 

 

 

 

 

 

On Today's Menu: 3 Dismissals of Fraud Suits Involving Food

In order to help you meet your recommended daily allowance of defense-related information, today I'm serving up three heaping helpings of cases where consumer fraud claims involving food were dismissed on the pleadings.

In Ciszewski v. Denny's Corp., Case No. 09 C 5355, Slip op. (N.D. Ill. Apr. 7, 2010) (subscription to Law360 required), plaintiff had brought a class action against Denny's, claiming that the restaurant's classic dishes like "Moons over My Hammy" (a personal favorite of mine), "SuperBird Sandwich," and the "Meat Lover's Scramble" contain from double to almost five times the CDC's recommended daily sodium intake of 1,500 milligrams per day.  Plaintiff has high blood pressure, for which he must take medication and limit his salt intake.  He alleged that Denny's knew the amounts of sodium in its dishes were excessive and that it concealed the sodium levels because consumers would not eat the dishes otherwise.

Plaintiff sued under Illinois's Consumer Fraud Act ("ICFA").  Denny's first argued that plaintiffs' claims were precluded by ICFA's provision that "full compliance with applicable disclosure requirements is a defense . . . to a claim of fraud based on failure to make additional disclosures."  The court rejected this argument, because the defendant was arguing that it did not have to make any disclosures under the federal Nutritional Labeling and Education Act because its food was served in restaurants.  The court reasoned:  "Denny's argument amounts to a contention that because federal disclosure requirements do not apply, the ICFA cannot impose a disclosure requirement.  Nothing in the ICFA or the law under it supports this contention."  Slip op. at 4.  The court also rejected Denny's argument that plaintiff failed to allege intent with sufficient particularity.

But the court accepted Denny's argument that plaintiff failed to meet the Rule 9(b) requirements applying to allegations of deception.  The court explained that plaintiff's complaint relied solely upon deceptive omissions, and yet it failed to allege with any particularity any communication from Denny's that omitted the allegedly crucial information.  Citing a case previously noted in this blog, the court recognized that "[a] consumer cannot maintain an action under the Illinois Consumer Fraud Act when the plaintiff does not receive, directly or indirectly, communication or advertising from the defendant.'"  Slip op. at 6 (quoting DeBouse v. Bayer AG, 235 Ill. 2d 544, 550 (2009)).  The court explained:

In short, a deceptive communication is a critical element of an ICFA deception claim.  Because [plaintiff] identifies no communication that he received that was generated by Denny's, he has failed to plead the circumstances constituting the fraud with the particularity required by Rule 9(b).

Slip op. at 6-7.

The court also dismissed the unjust enrichment claim, holding that it could not be maintained absent fraud.  It also dismissed plaintiff's implied contract claim, which was premised on an implied duty to provide meals that are safe for human consumption.  The court explained that "[Plaintiff] does not allege, however, that any given Denny's meal is unsafe in and of itself.  To put it another way, he does not allege that exceeding the CDC-recommended maximum for a day, or several days, in a single meal is by itself unsafe."  The court also dismissed plaintiff's request for an accounting, as it must be grounded on fraud under Illinois law.

Our second special serving today is Shepard v. Applebee's Int'l, Inc. (D. Kan. Apr. 7, 2010) (subscription to Law360 required).  In Shepard, plaintiff had sued Applebee's and Weight Watchers, among others, because the calorie and nutritional information on the menus were allegedly false.  The trial court previously had dismissed the state-law claims brought under the Kansas Consumer Protection Act, civil conspiracy, and unjust enrichment, holding that they were preempted to the extent they failed to incorporate the federal standards of the Nutrition Labeling and Education Act -- namely, the requirement that the alleged fraudulent representations lacked a "reasonable basis."  The court had, however, allowed certain RICO claims to stand.  Defendants then brought a motion for judgment on the pleadings directed at the remaining RICO claims.

Defendants argued in support of their motion for judgment on the pleadings that plaintiffs could not establish a predicate act under RICO unless they could meet the NLEA standard, i.e., unless they could allege that the representations had no "reasonable basis" under NELA.  Plaintiffs responded that although the NLEA might preempt state law claims, it could not "preempt" federal claims like RICO.

In analyzing the issue, the court determined that in the Tenth Circuit, when looking to what constitutes a predicate act of wire or mail fraud, the courts look to underlying state law to determine what constitutes fraud.  Slip op. at 5.  The court previously had held that the NLEA preempts all state law claims that impose a nutrition labeling standard higher than the NLEA's "reasonable basis" standard.  Because that same standard must govern the determination of whether there has been a predicate RICO violation, the court concluded that judgment on the pleadings was appropriate because plaintiffs had not pled a violation of the NLEA's "reasonable basis" standard.

The third case in our trio of food decisions is:  O'Donnell v. Kraft Foods, Inc., Civ. A. No. 09-4448, Slip op. (D.N.J. Mar. 18, 2010).  In O'Donnell, plaintiffs brought suit under New Jersey's Consumer Fraud Act, alleging that hot dogs and other processed meats cause cancer and demanding that a special cancer warning be put on the product.

The court failed to reach the defendant's primary jurisdiction and federal preemption arguments.  For the court, it was enough that this was a product liability action masquerading in consumer fraud attire.  The New Jersey Supreme Court has been clear that where the subject of the case is really product liability, the state's Product Liability Act -- rather than its Consumer Fraud Act -- applies.  Slip op. at 4-6.  Plaintiff's case -- although expertly pled as a claim for economic harm -- was clearly one based on physical harm that allegedly could result from hot dogs.  Accordingly, the case was really a product liability case and, as such, was properly dismissed.

These three cases today demonstrate the range of creativity that plaintiffs are using to attempt to impose liability on the food industry, as well as the clear-eyed view that courts from around the country are taking of such tactics.

Federal Court Narrows Class Using Standing and the NJ Products Liability Act

In Levinson v. Johnson & Johnson Consumer Cos., 2010 WL 421091 (D.N.J. Feb. 1, 2010), Judge Dennis Cavanaugh was confronted with yet another attempt to turn a product liability action into a consumer fraud class action by carefully pleading only economic harm and a failure to disclose the risk of harm.  Faced with motion to dismiss, Judge Cavanaugh significantly narrowed the class, but he allowed certain limited claims to go forward.

In Levinson, some Missouri plaintiffs brought a putative nationwide class action against J&J and Wal-mart, alleging that J&J's Baby Shampoo and Wal-mart's Equate Tearless Baby Wash contained trace amounts of chemicals that increase the risk of cancer, cause skin irritation, and can lead to asthma and hypersensitivity.  Plaintiffs allegedly had independent lab tests conducted that identified trace amounts of methylene chloride (which FDA has banned from use in cosmetics), 1,4-dioxane and formaldehyde.  Plaintiffs alleged that the defendants' failure to disclose the presence of these chemicals -- as well as statements such as "Ultra Mild," "Hypoallergenic," and "gentle enough even for newborns" -- constituted a violation of state consumer fraud statutes, a breach of the implied warranty of merchantability and implied warranties of fitness for a particular purpose, and unjust enrichment.

The defendants moved to dismiss for lack of standing and for failure to state a claim as a matter of law.  In analyzing their standing argument, the court relied heavily on Koronthaly v. L'Oreal, 2008 U.S. Dist. LEXIS 59024 (D.N.J. July 25, 2008), a case involving the purchase of lipstick containing lead.  Judge Cavanaugh described the holding in Koronthaly as "[i]n the absence of an FDA regulation concerning lead content in lipstick, or other legal prohibition, the plaintiff could not 'seek a remedy for a harm that she had not actually or allegedly suffered.'"  Levinson, 2010 WL 421091 at *4 (citation omitted).  Accordingly, the court held that plaintiffs lacked standing to assert purely economic harm from the chemicals that were unregulated by the FDA in soap or cosmetics (formaldehyde and 1,4-dioxane), but they could assert a claim for purely economic harm involving the substance that had been banned by the FDA for use in cosmetics (methylene chloride).  As the court explained:

While the Court agrees that the assertion of an economic injury is not an automatic bar to standing, Koronthaly demonstrates that an exception has been recognized in the context of claims concerning defective products, absent a specific legal prohibition precluding particular ingredients or usages.  Insofar as Plaintiffs' claims pertain to allegedly toxic chemicals that have not been banned by the FDA for use in cosmetics . . . this Court concludes that any potential injury is too remote, hypothetical and/or conjectural to establish standing in this matter.  However, insofar as Plaintiffs' claims pertain to methylene chloride, a chemical explicitly banned for use by the FDA in any cosmetic, this Court declines to dismiss Plaintiffs' claims pursuant to Fed.R.Civ.P. 12(b)(1) for lack of standing.

Id. at *4.

The court then proceeded to analyze whether the individual causes of action stated a claim under Rule 12(b)(6).  The parties apparently had represented to the court that regardless of whether New Jersey law or Missouri law were applied, the result would be the same, and thus there was no conflict of laws issue.  Id. at *5.  The court disagreed, holding that New Jersey's Product Liability Act preempted plaintiffs' other claims.  The court relied upon Sinclair v. Merck & Co., 948 A.2d 587 (N.J. 2008), in which the New Jersey Supreme Court held that consumer fraud claims for economic harm allegedly caused by prescriptions for Vioxx were preempted by the Product Liability Act.  Judge Cavanaugh concluded:

Similarly, at the heart of this matter is the potential for harm caused by the defective products, J&J Baby Shampoo and Wal-Mart Equate Tearless Baby Wash, containing allegedly "toxic chemicals linked to increased cancer risk, adverse skin reactions, and other serious health problems." (See Pl. Compl. para. 2). . . .  [C]onsistent with the Sinclair decision, this court concludes that the PLA subsumes all of Plaintiffs' claims, effectively precluding Plaintiffs' claims with respect to the CFA, and otherwise, in the absence of "harm" as defined by the PLA.  The Court does not agree that articulating a claim in terms of pure economic harm where the core issue is the potential injury arising as a consequence of the products' allegedly harmful chemicals converts the underlying defective product claim into an independent and unrelated consumer fraud issue.  Limiting a claim to economic injury and the remedy sought to economic loss cannot be used to obviate the PLA.

Id. at *6. 

Accordingly, because New Jersey's Product Liability Act would preempt all claims, but Missouri's would not, the court concluded there was a conflict of laws requiring it to determine which law would apply.  Because the plaintiffs were from Missouri and bought and used the product there, the court concluded that Missouri law would apply to these plaintiffs' claims.

Missouri's Consumer Fraud Act requires a causal connection between the allegedly unfair practice and the plaintiff's harm.  Where the harm allegedly results from a failure to disclose, "'there must be a showing that the [product] in fact suffered that defect, or evidence from which the defect reasonably could be inferred, in order to demonstrate an ascertainable loss as a result of [defendant]'s failure to disclose the defect.'"  Id. at *7 (citation omitted).  The court concluded that as to methylene chloride, which the FDA had banned for use in cosmetics, plaintiffs had sufficiently pled a Consumer Fraud Act claim.

Similarly, the court concluded that, with respect to methylene chloride, plaintiffs had sufficiently pled claims for breach of implied warranties under Missouri law.  Id. at *9.

However, the court held that plaintiffs had failed to plead a cause of action for unjust enrichment under Missouri law because they had not sufficiently pled that there was irreparable injury or the lack of an adequate remedy at law.  Id.  The loss was economic, and could be remedied by the payment of money, which could be recovered by an action at law.  Thus, there could be no unjust enrichment.

For those keeping a tally, the court whittled the Missouri plaintiffs' claims down to the violation of Missouri's Consumer Fraud Act and breach of implied warranties solely for the inclusion of methylene chloride -- not the other substances.  In concluding that New Jersey law would preclude all claims because of its Product Liability Act, the court also went a long way toward establishing why a nationwide class could not be certified.  It remains to be seen where this action will go from here, but we will attempt to monitor it for you.

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